How Developing a Personal Brand Can Help You Get More Clients
ByDevelop Your Personal Brand: 7 Steps to Creating Credibility For Free
Attraction marketing works best once you have branded yourself as an expert. Once you have positioned yourself as the go-to person in your particular niche, people are naturally drawn to what you have to share with them. A personal brand defines you and allows you to stand out from the crowd.
Small home-based business owners, unable to compete with corporate advertising budgets have to obtain and utilize strategies that are internet savvy, effective on a shoe-string or even non-existent cash flow situation. The most cost effective and efficient way to create traffic, potential customers or even business partners for your MLM, is through attraction marketing principles.
How can someone with little experience create a personal brand?
It’s easier than you might think. Here are 7 steps to get you started in discovering and implementing your own personal brand, creating credibility for your business and allowing you to attract people that resonate with the qualities, expertise and product you offer.
Who Are You Trying to Attract?
Step 1: Get clear about “who” is your target market. It will be difficult to create your image without knowing what type of customers you are trying to attract. Think about what problems you are trying to solve for your customer. What keeps them up at night? Who might be looking for that solution?
What Makes You – You?
Step 2: What makes you unique in your niche? Investigate what others are doing to brand themselves and then ask yourself what it is you offer. What do you have in your personality or experience that sets you apart from the rest? (Perhaps your last 10 years coaching little league gives you extraordinary leadership skills.)
What Are You Good At?
Step 3: Make a list of specific problems you know how to solve. Write down different times your experience was of benefit. (This will help you gain confidence.)
Create a Website or Blog
Step 4: Create a website or blog. Today’s savvy attraction marketer must have an internet presence. (One free resource is Squidoo.com.) The internet is here to stay. Free and low cost attraction marketing methods will all revolve around the internet. Educate yourself on the different methods for utilizing the internet. (Low cost companies like Godaddy and Site Build It offer the newby internet business owner, valuable and inexpensive website resources.)
By Becoming the Best You Can Be, You Lead By Example
Step 5: Branding is mainly about building trust. Begin learning self-improvement strategies that will help you and the clients you attract. Truth is, most of the business people, clients and customers I have coached to success or offered a product, had personal, emotional blocks that surrounded and contributed to their lack of success. People like to discover answers for themselves, so learn techniques to be an effective communicator, especially an effective listener. Your listening skills will determine how effective you can be in guiding people through their issues or to the resources or products you have that will help solve their problem.
You’ve heard the old saying: “people don’t care how much you know, until they know how much you care.”
Step 6: Learn writing techniques so you can start your own blog, free enewsletter resource or your own Ezine Articles. Nothing brands you as an expert better than offering free information that helps others to succeed. If you have the money, you can even hire a copywriter to write the articles for you. Nothing screams credibility like a published author.
Be Sincere
Step 7: I threw this extra tidbit in. It’s probably the most important step in branding yourself for attraction marketing: Be sincere. It’s a lot easier for people to trust you and give their business to you, if you are sincere about helping them. Don’t kid yourself. If you’re not doing something you believe in, oozing integrity and passion, subconsciously your potential customers will know this and they will not give you their business. Choose something that really gets you jazzed, put your heart into it and let the attraction begin.
These tips and strategies are really just the beginning.
Being in business for yourself is truly a journey of self-improvement. I must say it is the most rewarding journey I know of.
My last suggestion is this: you really need a mentor, someone who can guide you, hold you accountable and has resources available that you don’t have yet. If you’re not sure where to start, check out my Tribe – The Unified Tribe. Look on the right of this page for The Social Media Success System Everyone’s Talking About. Click on the box and discover what I know – a tribe of supportive business owners can accomplish a lot more for you than you can do by yourself. In addition, as part of the tribe, you have access to invaluable information, trainings and support. Check it out! I can honestly say, it’s the most fun I’ve ever had making money!
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Thanks for visiting Mackenzie. Developing your personal brand is a lot of fun. It evolves as you go. The important thing is to get started. Follow your passion!
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Hi Octavio,
Thanks for your comment. I’m glad you like it. Enjoy your day! SuzieQ
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This is very deep Sika. I know fishing can be a metaphor for life…but I’m not sure what this means. LOL!
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Thanks Tania. If there’s any further info. I can give you about developing your personal brand, please let me know. Also, check out the Unified Tribe link on the right hand side for more about it. The Tribe helps you grow your business through social media marketing and there is a great deal of training regarding branding yourself. Also, looks like you specialize in smoking cessation. That is a great endeavor. I am a Smoking Cessation Specialist with Hypnotherapy and NLP. Saw many people to help them quit. Very rewarding work.
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I will be back!
I’m so glad you like it and hopefully are finding some benefit. Here’s to your success!
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Thanks for your feedback. I really appreciate it. Developing Your Personal Brand is really the key to success. But it takes some time. Just get started and it will evolve in the direction of your passions.
Hey – nice blog, just looking around some blogs, seems a pretty nice platform you are using. I’m currently using WordPress for a few of my sites but looking to change one of them over to a platform similar to yours as a trial run. Anything in particular you would recommend about it?
Hi There, Thanks for your comment. I use WordPress.org together with Hostgator and I really love it. Check out my link to the Unified Tribe on the right side with the pretty red head. There are a lot of resources regarding blogging as a member of the Tribe. Hope this helps. Much Success for your endeavors.
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Thanks for visiting and for your comment. I’m glad you’re enjoying it. To Your Success!
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I’m glad it was helpful. thanks for visiting again.
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Thanks for you comment and for tagging on facebook. Have a Great day.
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Thanks. I always have fun! LOL!
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Alright, this is a good start however i’m going to check into that a bit more. Will let you know what else i’ve found.
Hey Lovie,
Yes, this is just a start to branding. The important thing is to be consistent with whatever you do. Pick your passion and stick with it. Thanks for the comment…to your success!~
I absolutely like your blog and find nearly all of your post’s to be precisely what I’m looking for. Do you offer guest authors to write articles for you? I wouldn’t mind creating a post on the topic. Again, brilliant web-site!
Hi Devin,
Thanks for your very flattering comment. We have just redone the site with a whole new look and feel. have a bunch of new things coming up. Would love for you to write articles. Feel free to email me directly with your ideas. I have some other projects that could use writers, depending of course, on your topic, voice, etc. A lot more stuff is in the pipeline to come for suziebowers.com and my new site http://www.hypnoprofessional.com, which is a membership site for hypnotherapists, coaching, business building and web services.
Suzie